According to our introduction lecture of AGED 4243, we learned that "continuance is the idea that once you begin looking in one direction, you will continue to do so until something more significant catches your attention." I believe that this Coca-Cola ad is a perfect example of continuance in graphic design. One's eyes are drawn from the large coke bottle in the beginning back to the smaller bottles in the bottom left of the photo. I also believe that it's ironic the company used the logo "Continuous Quality is Quality You Trust." Thank you, Coca-Cola graphic designer, for your continuance pun. We salute you.
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